Connect with the consumers that will help you grow.
Your customers are evolving faster than your brand.
We help startups and legacy brands future -proof by translating human truth into strategic advantage - before costly disconnects damage your brand, your revenue, and your relevance.
Whether you’re a startup crafting your initial value proposition or a legacy brand seeking renewed relevance, we help you understand and connect with the audiences that will define your success.
We bring proprietary frameworks, in-house communities, and diverse leadership together to deliver insights that drive real innovation.
“The aim of marketing is to know and understand the customer so well, the product or service sells itself.”
What We Offer
Proprietary Frameworks
FemmeLens, Z-Lens, and AlphaLens—our signature methodologies for understanding women+, Gen Z, and Gen Alpha consumers at a deeper level - so you know exactly how to motivate them to engage with your brand.
Live Communities
Direct access to real people from each audience through workshops, co-creation sessions, and insight-generating conversations, delivering actionable strategies, quickly and effectively.
Diverse Leadership
Every engagement is led by experts from the communities we study—bringing authentic perspectives to your most important decisions and removing barriers between your Brand and your customers.
When to work with us
You’re in the right place if:
You’re a founder or startup leader who wants to build it right from the beginning - crafting products and positioning that actually resonate with emerging audiences, not just what you think the want.
You're a strategy or innovation officer at a legacy brand who knows your organization is losing touch - and you need frameworks and one evidence to drive real change at the decision-making level.
You’re a PE investor who wants to de-risk your portfolio by ensuring the companies you back actually understand their target markets - before costly pivots or market failures.
You’re a C-suite leader navigating generational shifts, brand transformation, or category disruption - and you need someone who will tell you uncomfortable truths and help you act on them.